Frieze Art Fair

The Frieze Art fair housed many different artists. This exhibiton was crucial to our research, different artists meant each stand was in itself individual. The first thing i noticed in the art fair was the 3.d sign at the entrance:

It had never dawned on me that having a 3.d sign rather then just a baner was so effective. When first seeing this large piece at the enrance of the fair, i fealt a sense of reasurance that i was not to be disapointed inside. The fact they had thought not just want was to be in the exhibition but outside as well. This 3.d style entrance piece could be used in our closed door exhibition.





In the exhibition itself i had noticed these ad hoc extrusions from the main wall. There was no pattern involved in the placement of these extrusions, however they had a powerful place in their existence. The extrusions segregated artwork from either side almost giving the viewer a private screening of the artwork itself. This idea of adhoc extrusions could work well in the behind closed doors concept to be used to construct a some what maze.





In regards to the signage in and around the exhibition, I was some what surprised to see that the signs were very plain. After time though it had dawned on me that the signs play a crucial role in instrucing people how to navigate around the fair and so any "Arty" signs may be heard to read or follow. This is defiinately something to take away to use on our exhibition.




























The pictures above show a man walking through a very small door. Even though there was a larger door on the left people still chose to go through the smaller door. It had no place, no meaning however it engaged with the viewers more them some of the actual artwork itself. This concept gave me an idea that in the behind closed doors theme; we could have different size doors even different shapes.





The two pictures above show how space is not a problem. The exhibition you see in the pictures is only two feet long and 1 foot wide, yet it is so perfectly constructed that when you engage with it by going closer the scale is perfect. It really shows that size (if used properly) can work with you if you dont have enough of it.